Mahindra BE 6e renamed after IndiGo row: 5 times car names struck the wrong chord
Mahindra BE 6e renamed after IndiGo row: 5 times car names struck the wrong chord Naming a car can be tricky. From copyright infringements to varying cultural and lingual interpretations, it can be a marketing genius or disaster. IndiGo has filed a copyright infringement suit against Mahindra for the use of ‘6e’ in the name … Read more